State of the MSP Industry Report
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The MSP GLOBAL State of the Industry Report delivers data and insight that goes straight to the heart of what’s driving Managed Service Providers. This series of quarterly surveys will form a valuable benchmarking tool to navigate shifting priorities and maximize new opportunities.
Summer 2025
The following are highlighted findings from the July 2025 survey of 300+ MSP professionals from around the world.
Key findings
The MSP industry sees a bright future ahead thanks to continued tech innovation, but has to overcome trust hurdles in order to take full advantage of this opportunity.
The MSP industry at large demonstrates strong confidence in its future trajectory. Automation has become Managed Service Providers’ primary focus for growth, both internally and as a key external client value, but trust and competitive tensions remain the most significant barriers to ecosystem collaboration and success.
Confidence Score
Optimism Declines
This quarter’s overall industry confidence score, whilst still high, shows a 0.32 point drop on the same time in the prior year.
On a scale of 1 to 5, where 1 = Not at all optimistic and 5 = Extremely optimistic, how would you rank your agreement with the following statement? “I feel optimistic about the future of the MSP industry”
TOp ConCern
Tech Adaptation
Adapting to new technologies is the top concern when it comes to business health and living out that bright future, followed by enhancing customer experience, satisfaction, and understanding.
SeRVICE focus
Technology & IT
While the top services offered revolve around tech assistance, cloud service management and cybersecurity, most MSPs are providing a wide array of additional services to their clients. The majority of respondents offer at least five services to clients.
LEADERSHIP focus
Business Strategy
Three-quarters of businesses are either interested in or actively engaged in mergers and acquisitions (M&A).
AI and customer experience are areas of strategic focus for MSP leaders and strategists.
The expansion of service offerings and geographic reach is seen as key to growth.
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Get the Latest Insights Live at MSP GLOBAL 2025
The insights surfaced in this report will—together with findings from the next edition in October—be presented onstage at MSP GLOBAL 2025 (October 22-23, 2025).
Previous Report
| State of the Industry Report 2024 | Download |
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