Who You’ll Meet at
MSP GLOBAL
Form strategic partnerships, future-proof your business, and gain exclusive access to top industry leaders and vendors—at a festival designed for digital transformation specialists like you.
MSPG GLOBAL 2025 Attendee Breakdown (So Far)
All attendees are verified through our application process to ensure they meet MSP GLOBAL’s standards.
1,400+
Approved Registrations & Counting
46%
Executives
70
Countries
Top 10 Countries
 | 1 | Germany |
 | 2 | Spain |
 | 3 | United Kingdom |
 | 4 | Netherlands |
 | 5 | Italy |
 | 6 | United States |
 | 7 | Portugal |
 | 8 | France |
 | 9 | Poland |
 | 10 | Switzerland |
Company Focus
56%
Managed Service Provider
15%
Corporate IT
10%
Cloud Service Provider
6%
Platform Integrator
6%
Reseller
5%
Distributor
2%
Original Equipment Manufacturer (OEM)
Seniority of the Attendees
46%
Executives
31%
Customer Facing Functions
(Support, Sales, Marketing)
13%
Product-Facing Functions
(Product Managers, Solution Architects)
Attendee Experiences
“My favorite part is just to engage and talk and learn from our customers, our partners, and the end-users of our technology: what they see as their problems, and how we can help.”
Ezequiel Steiner
CEO, Acronis
“I really like the vibe here! The atmosphere is great, the location is fantastic. And the mood is really friendly—people are open, they’re collaborative, they’re sharing their stories. There’s a lot of things we can learn from each other, and the vibe is really conducive to that kind of conversation.”
Karen Elazari
The Friendly Hacker, cybersecurity expert
“Having such a diverse range of attendees from the different regions is really, really valuable, because you can really see the insights of what’s affecting one person compared to another person—and being able to tailor that from your organization’s perspective is really key.”
Yvette Laister
International Field Marketing Group Manager (EMEA & APAC), ConnectWise
“I think we are definitely going to do MSP GLOBAL again next year!”
Kyle Torres
Channel Account Executive, Sophos
“I think we will come back next year! I think it grew from last year to this year pretty significantly with the audience, and we expect it to grow even more next year”
Laurie Mitchell
SVP Global Marketing, Wasabi
MSP GLOBAL 2024 Recap
MSP GLOBAL 2024 in Numbers
+58
Attendee
Net Promoter Score (NPS)
+48
Exhibitors
Net Promoter Score (NPS)
2,000+
Participants
115+
Speakers
50+
Partners
65+
Countries
Every Region Was Represented at MSP GLOBAL 2024
78%
EMEA
15%
Americas
7%
APAC
38%
Western Europe
26%
Southern Europe
8%
Eastern Europe
6%
Northern Europe
| 1 | Spain |
| 2 | Germany |
| 3 | United States |
| 4 | United Kingdom |
| 5 | Netherlands |
| 6 | Italy |
 | 7 | Brazil |
| 8 | Switzerland |
| 9 | France |
| 10 | Portugal |
Our Attendees Joined Us from 65+ Countries
These eight countries are home to the largest numbers of service industry professionals who attend MSP GLOBAL. It’s time to put your company on the map at our next event!
Company Focus
No matter your field of expertise, there’s no better place to get a deeper understanding of the increasingly complex world of MSPs.
51%
Managed Service Provider
(MSP, MSSP)
17%
Distributor
13%
Reseller (VAR, DMR)
7%
CSP
6%
Corporate IT /
Buyer of MSP Services
4%
Platform Integrator
2%
Original Equipment
Manufacturer (OEM)
Getting Connected at MSP GLOBAL 2024
This is where the decision-makers in the service provider industry gather, connect, and form successful partnerships. Instead of spending months setting up meetings, industry leaders all connected in the same place within a few days.
47%
Executives
30%
Customer Facing Functions
(Support, Sales, Marketing)
23%
Product-Facing Functions
(Product Managers, Solution Architects)
Reasons to come to MSP GLOBAL
MSPs come to MSP GLOBAL for different reasons. These were the main MSP motivations for 2024.
39%
Meeting potential new
vendors / partners
34%
Networking with others
in my industry
15%
Key issues in the MSP industry
12%
Learning about the latest technology
They Crushed It!
Almost every respondent said that they achieved their goal by the time MSP GLOBAL 2024 ended.
94%
Said Yes
»I’ll Be Back!«
Also, almost all respondents said that they’ll return to PortAventura for MSP GLOBAL 2025. We look forward to seeing them—and you!
Over 95%
Will attend MSP GLOBAL 2025
