OUR KEY THEME FOR 2026
Serve Your Ecosystem
How You Serve Is Who You Are
Through our main 2026 festival theme, MSPs, resellers, systems integrators, and IT leaders will connect with the industry elements that make the future of managed services not only possible, but more profitable.



For the Love of the Game: Progression Through Commitment
MSP GLOBAL is where MSPs stop reacting and start choosing their future together, and having lots of fun along the way—taking their business seriously without losing the joy of why they started.
You come to sharpen your thinking, strengthen your confidence, and become more intentional about what you’re building, while forming real relationships with people who understand your world. This isn’t about being “big” or “small.” It’s about deciding to build something that lasts, committing to growth instead of drifting, and staying connected enough so you aren’t doing it alone.
As Europe’s only true international gathering of MSPs, MSP GLOBAL 2026 will help you to both get and give maximum value to each part of that ecosystem by taking advantage of up-to-the-minute technology, strategies, and insights.
- Growing in your own region, or making moves globally
- Adopting new tools and services
- Leveraging AI correctly for your unique business
- Hiring the right talent
- Managing compliance with emerging regulations
- Leveraging data sovereignty dynamics
- Preparing for M&A, on either side of the table

We’ll Explore Our Theme Through Six Topic Tracks:
TRACK 1
Growth & Efficiency
Resilience to meet tomorrow’s market demands.
TRACK 2
Solution-Focused AI
Make AI useful for you and your customers in real life.
TRACK 3
Product Education & Platform Building
Turn technology into services, and services into trust.
TRACK 4
Cybersecurity
Leverage the opportunity of security tech and practices.
TRACK 5
Compliance & Regulatione
Master the art of navigating the regulatory landscape.
TRACK 6
Tomorrow’s Big Ideas
Step back from the day-to-day and think boldly.

Build. Grow. Serve. Succeed.
Our longtime attendees will see that this year’s theme is the third part of a three-year arc, exploring every aspect of the ecosystem in which MSPs and their partners operate.
Forming partnerships with the best vendors in their class—as well as with other MSPs who you may have seen as competitors—may seem a little bit crazy. However, combining your experience and expertise with others will help you extend your reach, create more valuable relationships with your customers, and evolve your service offerings to meet today’s demands… and tomorrow’s challenges.
Get your MSP GLOBAL Pass
Standard Pass
399 €
excl. VAT
Only for MSP GLOBAL’s core audience of MSPs, MSSPs, resellers, systems integrators, and corporate IT managers.
Access to the entire MSP GLOBAL venue at PortAventura and its hotels, October 22–23, 2026
Access to Keynote, Breakout, and Masterclass tracks, and Exhibition Hall
Invitation to all of the main parties networking events
Catering, including lunch and coffee breaks
Event bag with MSP GLOBAL documentation
VIP Pass
999 €
excl. VAT
Only for MSP GLOBAL’s core audience of MSPs, MSSPs, resellers, systems integrators, and corporate IT managers.
All benefits from the Standard Pass
Free shuttle from Barcelona Airport (BCN) and back
VIP treatment and concierge service at Hotel PortAventura
Access to VIP Lounge
Exclusive high-level networking events
Access to 1-on-1 tables
Special lunch restaurant with gourmet catering
Vendor Pass
999 €
excl. VAT
This pass is for professionals who sell to MSP GLOBAL’s core channel.
Access to the entire MSP GLOBAL venue at PortAventura and its hotels, October 21–22, 2026
Access to Keynote, Breakout, and Masterclass tracks, and Exhibition Area
Invitation to all of the main parties networking events
Catering, including lunch and coffee breaks
Event bag with MSP GLOBAL documentation
The ability to book 1-on-1 Meeting Tables
Badge scanning at PortAventura, to create and download lead lists using your smartphone
Vendor VIP Pass
1,999 €
excl. VAT
This pass is for professionals who sell to MSP GLOBAL’s core channel.
All benefits from the Vendor Pass
Free shuttle from Barcelona Airport (BCN) and back
VIP treatment and concierge service at Hotel PortAventura
Access to VIP Lounge
Exclusive high-level networking events
Special lunch restaurant with gourmet catering
Chauffeured shuttle service between venues and PortAventura hotels
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