masterclass cover

MSP GLOBAL
Masterclasses

For the Acronis Academy Training sessions berween October 20 to October 23, register for free directly with Acronis—and be sure you are registered for the main MSP GLOBAL festival!

flag united kingdom
Markus Bauer
Markus Bauer

Senior Technology Evangelist
Acronis

flag spain
Guillermo Marquez
Guillermo Marquez

Senior Partner Technology Evangelist
Acronis

flag italy
Francisco Amadi
Francisco Amadi

Partner Technology Evangelist
Acronis

flag germany
Markus Bauer
Markus Bauer

Senior Technology Evangelist
Acronis

flag united kingdom
Steve Brining speaker color 1080x1080
Steve Brining

Cybersecurity Evangelist
Acronis

flag portugal
leandro gazola 520x520 blue
Leandro Gazola

Partner Technology Evangelist
Acronis

flag united kingdom
Steve Brining speaker color 1080x1080
Steve Brining

Cybersecurity Evangelist
Acronis

icon clock 128x128 9:55 am – 10:55 am

icon location 128x128 Cartago 1+2

Build Your Own AI: An MSP Workshop for Operational Success

Is all of it just hype? The time has come for AI to put up or shut up. In this hands-on workshop, MSP success expert Jon McCarrick will walk you through the steps to use AI now in your MSP. No MSP is too big or too small. You CAN benefit from the AI revolution now to make your teams and operations more efficient.

jon mccarrick 1080x1080

Jon McCarrick

Senior Director of Education

Acronis

United States

icon clock 128x128 11:00 am – 11:30 am

icon location 128x128 Cartago 1+2

Security for Humans: Building Resilience for Your Company and Your Clients

The vast majority of cyberattacks stem not from sophisticated exploits but from social engineering and human error. To truly build a resilient security posture, companies must move beyond a siloed IT mindset and address security as a cross-functional responsibility.

This masterclass explores how effective security sits at the intersection of Technology, People Operations, and User Experience. While traditional frameworks emphasize People, Process, and Technology, reframing “process” as UX helps shift the focus from checkbox compliance to user-centered design—where policies and tools are intuitive, accessible, and embedded in everyday workflows.

siobhan

Siobhan McKeown

VP of Operations

Patchstack

United Kingdom

icon clock 128x128 11:30 am – 12:30 pm

icon location 128x128 Cartago 1+2

Cyber Resilience Fire Drill: 15 Questions to Create Your Incident Response Plan Now

A cohesive incident response plan helps you close deals. This interactive workshop provides the solution. Engage in a “cyber resilience fire drill” exercise to guide you through critical incident response steps and build your personalized playbook on the fly. Leave with immediate, actionable insights and an action plan for a more resilient cyber defense.​​

Gerald Beuchelt speaker color 1080x1080

Gerald Beuchelt

Chief Information Security Officer

Acronis

United States
Subramani Rao

Subramani Rao

Senior Manager, Cybersecurity Solutions Strategy

Acronis

United States

icon clock 128x128 2:30 pm – 3:00 pm

icon location 128x128 Harvard Room

Leading the Cloud AI Frontier: AMA with Trice Johnson

Trice Johnson has helped Fortune 500 companies scale AI from vision to value, and now she’s ready to answer your toughest questions. From building outcome-based AI playbooks to engineering high-performance partner ecosystems, Trice brings deep enterprise expertise and battle-tested tactics for MSPs who want to lead, not lag.
Join this AMA to dig deeper into the strategies from her keynote or ask about the broader shifts reshaping the Cloud AI landscape. Whether you’re navigating Edge deployments, scaling secure infrastructure, or trying to activate smarter partner networks, this is your chance to get direct insights from one of the industry’s most experienced AI leaders.

Trice Johnson 2

Trice Johnson

Chief Data & AI Officer

First Genesis, Inc.

United States

icon clock 128x128 3:05 pm – 3:35 pm

icon location 128x128 Harvard Room

Business Outcomes, Not Just Uptime: Ask Me Anything with Laurent Glaenzer

It’s time to move beyond SLAs and ticket volumes. Laurent Glaenzer has helped MSPs in over 80 countries realign their services around what really matters: client business outcomes. In this AMA, bring your toughest questions on using AI to personalise service delivery, translate technical value into business impact, and future-proof your offering.
Whether you’re stuck in the mid-market rut or ready to expand into enterprise territory, Laurent’s insight into business model transformation and digital-first MSP strategy will give you the clarity (and edge) you need.

laurent glaenzer

Laurent Glaenzer

CEO

Lemon Operations

France

icon clock 128x128 11:30 am – 12:30 pm

icon location 128x128 Cartago 1+2

AI Attacks LIVE: AI-Powered Attacks Generated in Real Time and What You Can Do to Stop Them

The Acronis Threat Research Unit will generate real AI-powered cyberattacks and show how MSPs can fight fire with fire by deploying AI-enabled response tools to break the siege and keep the machines at bay. You will see how common AI services and dark web resources can generate malware, instant video deepfakes, and social engineering attacks … right before your eyes.

Gerald Beuchelt speaker color 1080x1080

Gerald Beuchelt

Chief Information Security Officer

Acronis

United States
Ishanov speaker color 1080x1080

Oleg Ishanov

Director, Threat Research • Research and development

Acronis

Singapore

icon clock 128x128 10:20 am – 11:20 am

icon location 128x128 Cartago 1+2

New Clients Every Month: A Practical, Hands-On Workshop for MSP Leaders

What if you could add new clients at will? It’s not only possible … MSPs are doing it right now.
Sales and marketing experts Johnathan Griffith and Irina Yashutina have studied the strategies and techniques of some of the fastest-growing MSPs. If you attend this workshop, you will walk away with an action plan in hand to reignite your business growth.

Griffiths speaker color 1080x1080

Jonathan Griffiths

Senior Director, EMEA Marketing

Acronis

United Kingdom
Irina Yashutina speaker color 1080x1080 1

Irina Yashutina

VP of Cloud Sales

Acronis

Bulgaria

icon clock 128x128 11:25 am – 11:55 am

icon location 128x128 Harvard Room

Raise Your Influence: Ask Me Anything with Jane Frankland MBE

Cybersecurity trailblazer. Bestselling author. Industry voice for change. Jane Frankland MBE has spent nearly three decades shaping the future of cyber—and empowering others to do the same.

In this AMA, step beyond the technical talk and get personal with one of the most influential women in the field. Ask your questions on building visibility, navigating leadership, growing your platform, or making impact without compromise. Whether you’re trying to raise your profile, lead with purpose, or spark change in the industry, Jane brings honest, hard-earned insights that will move you forward.

jane frankland headshot 1

Jane Frankland MBE

CEO

KnewStart Limited

United Kingdom

© 2025 – MSP GLOBAL | All rights reserved