Paul Meyers is the Co-Founder and Managing Director of Stock in the Channel, the leading B2B e-commerce platform serving over 70,000 clients in more than 23 countries. Since founding the company in 2009, Paul has been at the forefront of digital transformation in the IT channel, helping resellers, VARs, and MSPs streamline operations and grow their businesses online.
Under Paul’s leadership, Stock in the Channel has become a trusted solution for automating critical business processes—from product sourcing and pricing updates to real-time inventory management and eCommerce integration. The platform’s seamless connection with Shopify enables partners to launch branded Webstores with minimal effort, powered by live distributor data.
In addition to hardware and software, Stock in the Channel supports services, subscriptions, and cloud offerings through its complementary platform, Cloud in the Channel—further expanding its value to the modern IT reseller.
Paul continues to drive innovation through strategic partnerships, scalable technology, and a commitment to empowering the channel with tools that simplify complexity and unlock growth.