The best way to understand what’s shaping the MSP industry
State of the MSP Industry Report
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Quarter by quarter, the MSP GLOBAL State of the Industry Report uncovers a comprehensive picture of the Managed Service Provider industry. It tracks the complex trends at play in the market, enabling MSPs to react to major shifts and emerging opportunities in real time.
Key findings: Summer 2026
Cybersecurity and Compliance-as-a-Service trends reverse
Belief-behavior gap emerges in approaches to distribution channels and collaboration
AI deployment and industry confidence continue to grow
TREND ANALYSIS
Cybersecurity Falls out of Top Three
After three consecutive quarters of climbing in importance, cybersecurity has dropped by 5.6 percentage points and fallen out of the top three business priorities for MSPs. Security remains important, but its rise is not unidirectional.
Which of the following are most important to you when it comes to the current and future health of your business? (select up to 3)
TECH INTEGRATION
AI Moves into Active Deployment
While other trends reverse, the rate of AI deployment continues to travel in one direction: up. Response patterns indicate MSPs converting from testing phases to active AI applications.
Where is your company currently deploying AI and automation?
Internal operations
Client-facing services
Evaluating/testing but not deployed
BUSINESS MODELS
Attitudes Outpace Action
MSPs’ stated preference for direct-to-vendor continues to grow, reaching a record 85%, but we are yet to see actual behavior shifting in line with sentiment. Similarly, overall active partnering activity remains flat-to-slightly-down, even as attitudes to collaboration reached new highs.
Priority on cooperating (1 = Not high priority; 5 = High priority)
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