The best way to understand what’s shaping the MSP industry
State of the MSP Industry Report
Stay on top of the latest trends and opportunities in the Managed Services Provider industry—this quarterly report is included in your free CloudFest Account.
Understand what’s happening in your sector with the MSP GLOBAL State of the MSP Industry Report. In this special edition, we look across five surveys taken over 12 months to reveal what’s really shaping the Managed Service Provider ecosystem. Use it to benchmark your business, identify actionable trends, and get ahead of opportunities.
Key findings
Industry and business confidence has stayed consistently high
Internal deployment of AI has seen significant growth
Trust remains the biggest barrier to collaboration
MSPs deploying AI internally
AI ADOPTION
AI Is an Increasing Priority
Internal AI deployment rose from 55% in April to 71% in July 2026, a significant jump. MSPs also placed more weight on expanding their service offerings (21% to 35% naming it a top priority), and AI will be integral to this.
BUSINESS CONFIDENCE
MSPs Believe in Themselves
The market has seen much disruption over the last 12 months, but MSPs remain consistently confident in their own businesses and in the sector. Confidence stayed high, between 4.1 and 4.3 on a five-point scale, in every wave.
I feel very confident about the future of my specific business.
Would go direct to vendors if price was at parity.
BUSINESS MODELS
More MSPs Want to Go Direct
Traditional business models are being reassessed, and the share of MSPs who would go direct to vendors for most or all products if pricing were equal rose from 41% to 54%. The intention may be there, but the share actually bypassing distributors stayed at 6–8%.
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