Ivan Ivanka builds infrastructure that lets MSPs move from selling IT services to selling business outcomes. As CEO of Markster, he's proving MSPs sitting on client data can capture 3-5x margin expansion – if they stop thinking like support and start thinking like revenue partners.
The pattern: successful MSPs repackage what they already see. Support tickets reveal workflow bottlenecks. System logs show productivity gaps. Instead of just fixing problems, they price the business impact – and clients pay premium for solutions framed as revenue enablers, not IT fixes.
At MSP Global, Ivan's comparing notes on structuring these offerings, exploring white-label revenue models, and identifying what blocks upmarket movement when the data advantage already exists.
