MSP channel strategist with 25+ years building high-performing vendor–partner ecosystems. As CRO at AP2T Labs (ap2tlabs.com), I turn partner strategy into repeatable revenue—equipping MSPs with programs and enablement they actually use. I founded MSP Tech Care Team, led community & business development at Autotask, held channel roles at StorageCraft, and served as VP of Sales at SuperOps.ai. A frequent speaker and podcast guest, I translate real MSP realities into practical GTM, partner recruitment, and success playbooks that help vendors win mindshare and MSPs grow margins.
Mark Crall
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