MSPs don’t need another round of “AI is coming” content—that ship sailed a couple of years ago.
What’s actually useful right now is narrower: sessions that get into deployment, security, governance, and the increasingly blurry line between what a customer is doing with AI on their own and what their MSP is supposed to be managing on their behalf.
That’s the thread running through the five webinars below. Some are on demand, some are still to come, and together they cover getting started with agentic AI, the EU AI Act, and the gap between how fast SMBs are adopting AI and how little governance most of them actually have in place.
If you’re feeling TL; DR, then jump to MSP GLOBAL’s unmissable webinar, Why Most AI Initiatives Stall: What MSPs Need to Do Next
How MSPs Get Started with Agentic AI
Host: ConnectWise | Format: On-demand
Agentic AI is a bigger shift for MSPs than the chatbot wave that came before it. Instead of just generating an answer, an agent can act—interacting with systems, executing tasks, and making decisions within whatever boundaries it’s been given. That raises an obvious question: where does an MSP actually start?
ConnectWise’s session is built around that question rather than around the technology itself. It walks through assessing potential use cases, prioritizing the ones worth pursuing, prepping workflows before agents touch them, and the pitfalls that tend to show up as operations get more autonomous. The value isn’t really the tech explainer—it’s the framing for where agentic AI might slot into service delivery you’re already running, starting with the repetitive stuff and building from there.
Watch here or check out ConnectWise’s full webinar library.
Security, Compliance and AI in 2026: An Action Plan for MSPs and IT Leaders
Host: Acronis | Format: On demand
MSPs are increasingly on the hook for both AI adoption and AI risk on their customers’ behalf, which is a genuinely awkward position to be in. Acronis’s session takes a North American angle on that problem, connecting AI governance to the NIST AI Risk Management Framework and the NIST Cybersecurity Framework, with practical ground on assessing AI risk, tightening controls, and getting visibility into how AI is actually being used.
There’s also a European companion session covering the EU AI Act and NIS2, worth a look for any MSP operating across multiple regulatory regimes. The broader point holds either way: AI governance won’t stay parked with a customer’s legal team for long. Providers managing infrastructure, security, and data are already part of that equation, whether it’s been made explicit yet or not.
EU Webinar: AI Act—From the Creators
Host: European Innovation Council and SMEs Executive Agency | When: November 13, 2026, 10:30–12:00 CET
For MSPs with customers in Europe, the AI Act deserves more than a passing “yes, we know it exists.” The European Commission frames it as the EU’s comprehensive legal framework for AI—built to manage risk while still supporting trustworthy development and deployment—and this session covers the background, key provisions, compliance requirements, and a set of practical case studies.
It’s directly relevant because the Act touches almost everything an MSP already manages: security, data, access controls, applications, procurement. As customers deploy more AI, providers are likely to end up translating regulatory language into actual technical controls, whether that’s officially part of the job description or not. Even for MSPs without European customers, the underlying themes—governance, transparency, accountability—aren’t staying regional for long.
AI Adoption Is Soaring—But Are SMBs Ready?
Host: GTIA | Format: On demand
This one’s built on data rather than a single vendor’s product story, which makes the numbers worth sitting with. GTIA’s research found that 97–98% of the SMBs surveyed use AI in some form—but only about 20–25% do it strategically, with leadership oversight, formal policy, and an actual budget behind it. Roughly a quarter reported having a dedicated AI budget at all.
That gap is both the opportunity and the risk for MSPs. Customers are already running AI through their businesses without clear ownership, policy, or security controls attached, which is exactly the kind of vacuum an MSP is positioned to fill.
The session also gets into where AI spend should sit organizationally and how unmanaged use creates fresh cybersecurity exposure—with the useful reminder that none of this replaces the fundamentals. Data, security, and core IT operations are still what AI adoption actually depends on.
Why Most AI Initiatives Stall: What MSPs Need to Do Next
Host: MSP GLOBAL | When: September 24, 2026, 4:30 pm CET
The last one on the list is from little old us (blushes), and it starts from a problem most MSPs have already run into: experimenting with AI is easy; turning that experimentation into measurable business value is not.
Jamie Claret (CEO, Autonomate) and Dr. Brooke Edge (Research Partner, Open Eye) join MSP GLOBAL’s Jordan Yerman to dig into why AI initiatives lose momentum, how to prioritize the use cases actually worth pursuing, and how to move a team from “we’re testing this” to “this is delivering results.”
The session draws on the latest State of the MSP research alongside real project experience running AI internally, helping customers figure out where it fits, implementing it responsibly, and managing what comes after.
MSPs, AI, and the future
Line these five webinars up, and a pattern shows: the AI conversation for the channel has moved through awareness (what even is generative AI) and into implementation (where does it actually help). It’s now heading into a third phase—management. Who governs it, who secures it, who watches the agents once they’re autonomous, who handles compliance, and who makes sure the use cases customers pick actually deliver something?
As the tools themselves get commoditized, knowing how to deploy them stops being much of a differentiator—the value shifts to everything around them: integration, security, governance, adoption, ongoing management.
None of that makes an MSP an “AI company.” It makes them the outfit a customer trusts to keep AI useful, secure, and under control.
Register for Why Most AI Initiatives Stall to see where your AI roadmap might be stalling before it starts.
Better yet, register for the webinar AND the event. MSP GLOBAL registration is free right now, but that won’t last forever.
