The agenda for MSP GLOBAL is confirmed, and it’s built around one big idea: Serve Your Ecosystem. MSPs don’t operate in a vacuum—you’re connected to vendors, customers, regulators, and a market that never sits still. This year’s six ROI-focused topic tracks are designed to meet you wherever you’re plugged in.
Let’s take a deeper dive into the topics, plus highlight some of the speakers and sessions that await you in the Spanish sun, October 21-22, 2026.
Growth & Efficiency
This topic track is for MSPs, enterprise IT leaders, and digital transformation professionals who need their business to be resilient and agile enough to meet the demands of their market.
Leading the charge here is Juergen Domnik, owner of JudoCon; whose session “Growing Fast. Breaking Faster: Why Most MSPs Aren’t Built to Scale” takes a hard look at why growth so often creates more chaos than it solves—and what to do about it.
Solution-Focused AI
This track takes the hype and mystery out of AI, spotlighting the deployments that are genuinely useful for MSPs in the real world.
Paul Green, Technical Director of Nutbourne Ltd, provides one practical approach with “The Content Engine: How Smart MSPs Use AI to Build Trust Before a Prospect Ever Picks Up the Phone”—a look at how AI is already reshaping the sales and marketing pipeline, long before a lead talks to a human.
Product Education & Platform Building
This is where MSPs transform the old reseller model and become educators, translators, and stewards of technology for their customers.
MSP Finance Team Co-founder Daniel Welling brings that lens to one of the industry’s stickiest problems in “MSP Pricing: Vibes, Guesswork, and Eventually, Clarity.”
Cybersecurity
The internet keeps getting more dangerous, and this track is where attendees become security-first MSPs—leveraging the full opportunity of cybersecurity, from table stakes to genuine value-adds.
Brigadier General Salvatore Russo from the Italian Economic and Financial Police thinks big with “Geo-strategic Threat Landscape and Global Perpetrator Groups: How Does it Influence MSPs,” connecting global threat actors and geopolitics to the risk MSPs manage every day.
Compliance and Regulation
These sessions help MSPs protect themselves and their customers from regulatory failure, contract risk, and liability as they navigate a complex and interconnected global legislative landscape. Plus, they’ll learn how to turn compliance into a profitable and scaleable service.
For example, Aurimas Bakas, CEO & Co-Founder of Copla, will explore how MSPs can transform compliance into a recurring revenue stream instead of a series of one-off consulting projects.
Tomorrow’s Big Ideas
Delivering sustainable growth means occasionally stepping back from day-to-day operations to consider the forces shaping MSP businesses, markets, and responsibilities in the industry’s next phase.
Dr. Mary Aiken, Chair of the Department of Cyberpsychology at Capitol Technology University, will explore why the next phase of managed services will depend not only on technical capability, but on the human judgment, trust and responsibility that hold digital ecosystems together.
That’s just a taster of what to expect. With a market moving this quickly, we’re updating the agenda all the time.
Serious business, festival style
MSP GLOBAL runs October 21–22 at PortAventura Theme Park near Barcelona, Spain; bringing together MSPs, MSSPs, resellers, systems integrators, cybersecurity experts, and enterprise IT leaders from around the world.
Registration is free for MSPs, MSSPs, resellers, systems integrators, and enterprise IT managers while tickets last.
View the full agenda and watch out for new speakers and sessions.
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